Market TakeoverOut-of-Home Advertising / Media
Market TakeoverAd Agency GTM Playbook: 2026
85,000+ viable accounts across 7 segments with 170,000+ decision-maker contacts
Read full report →Mar 2026
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Built on real campaigns. Shipped as open playbooks.
Industry GTM playbooks
Deep-dive go-to-market research for specific industries — ICP profiles, competitive analysis, outbound campaigns, and proof strategy. Based on real data, not theory.
10Playbooks
What's inside every playbook
Five Sections. Everything You Need to Move.
Every playbook follows the same structure — market context, competitive positioning, buyer profiles, outbound campaigns, and sample copy. Built to go from reading to launching in a day.
IMarket Snapshot
Size, growth rate, and the key dynamics shaping the market right now.
IICompetitive Landscape
Who you're up against, how they position, and where you can win.
IIIICP Profiles
3 buyer segments with trigger events, deal sizes, and close timelines.
IVCampaign Playbooks
3–5 ready-to-run outbound angles with targeting and messaging direction.
VSample Emails
Actual copy, written in voice — not templates. Built for real sends.
GTM PlaybookInvestment Banking / Debt Advisory
GTM PlaybookDebt Advisory Firm Lead Gen Playbook: 2026
LMM borrowers overpay 100–150 basis points. On a $20M facility that's $200K–$300K/year — usually more than the advisory fee
Read full report →Apr 2026
GTM PlaybookRecruitment Consulting / HR Services
Executive Search Firm GTM Playbook: 2026
Only firm in Atlantic Canada combining recruitment execution with hiring system design and a named training certification
Read full report →Apr 2026
GTM PlaybookEquity Management / Cap Table Software
Cap Table Software GTM Playbook: 2026
Carta's 2024 data scandal displaced 1,000+ startups. The switching window is still open through 2025–2026 renewal cycles
Read full report →Apr 2026
GTM PlaybookVirtual Receptionist / Appointment Scheduling
Live Answering Service GTM Playbook: 2026
Closes at 8 PM. Doesn't work Sundays. That's a 35% weekly coverage gap for a company whose value prop is 'never miss a call'
Read full report →Apr 2026
GTM PlaybookB2B SaaS Performance Marketing
SaaS Paid Media Agency GTM Playbook: 2026
200+ SaaS clients and $2.3M+/month in managed spend — the richest SaaS PPC benchmark dataset in the market. Nobody is publishing it
Read full report →Apr 2026
GTM PlaybookDigital Marketing / Advertising Agency
Digital Marketing Agency GTM Playbook: 2026
UAE ranks #1 globally for generative AI adoption at 64% of working-age population. Adapts' clients are selling into the most AI-saturated consumer market on earth
Read full report →Apr 2026
Market TakeoverEcommerce SEO
Ecommerce SEO Agency GTM Playbook: 2026
The US mid-market ecommerce SEO specialist slot is empty. NOVOS owns it in the UK. Nobody stateside has named the category yet
Read full report →Apr 2026
GTM PlaybookCold Email / Outbound Sales
Competitor Targeting for Cold Email: The 2026 Playbook
Competitor customers are pre-qualified by their own purchasing decisions. Reply rates run 6–10% vs 3–5% on standard cold lists
Read full report →Apr 2026
GTM PlaybookConsumer Brands / Creator Marketing
Creator-Led Growth for Consumer Brands: The 2026 Playbook
Jack Link's generated 250M+ impressions. Perplexity drove 50%+ app install lift. Manychat doubled mid-funnel conversion
Read full report →Apr 2026
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